News for 'Nielsen Mobile Consumer Insights'

MNP attractive to postpaid users: Nielsen

MNP attractive to postpaid users: Nielsen

Rediff.com29 Jul 2009

Postpaid users, high spenders and business subscribers are more likely to switch their operator if Mobile Number Portability (MNP) is introduced in the country, while prepaid users may remain loyal to their existing operator, a study on Wednesday said.

How India shopped online this festive season

How India shopped online this festive season

Rediff.com8 Nov 2018

What sold the most this year? Beauty, toys and baby care, sports and fitness, television and large appliances, followed by fashion, says T E Narasimhan.

Emotions are the new celebrities of advertising

Emotions are the new celebrities of advertising

Rediff.com1 Nov 2017

Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports.

Are you addicted to online shopping?

Are you addicted to online shopping?

Rediff.com16 Nov 2015

Online shopping is becoming an obsession, a distraction and a cause of distress for a rising number of Indians. Are you a Compulsive Online Purchaser?